ASUS, the Taiwanese leader in smartphones and IT technology announced global debut of ZenFone Lite (L1) along with ZenFone Max (M1), compact 5.45” high performance smartphones that are designed to put the power packed fun back into mobile lifestyles of the affordable smartphone consumers.

ZenFone Lite (L1) and ZenFone Max (M1), smartphone will be co-marketed and distributed online under the recently announced partnership between ASUS and Flipkart, India’s largest e-commerce marketplace.

ZenFone Lite (L1) – Whatte Performance!

Powered by class leading Qualcomm Snapdragon 430 Octacore Processor, ZenFone Lite (L1) features a 5.45-inch Full View 18:9 display in an amazingly compact body that’s as small as many 5-inch phones, offering an immersive cinema-like entertainment experience in a comfortable-to-hold form factor. The high-capacity 3000mAh battery now gives users more mobile freedom than ever, giving them all-day standby with extended talk times and the ability to enjoy their music or videos for longer. ZenFone Lite (L1) is equipped with up to a 13MP rear camera with phase-detection autofocus (PDAF) and a high-quality five-element lens2, allowing users to capture amazing and memorable moments.

Offering class-leading convenience, ZenFone Lite (L1) features face-unlock capabilities for easy hands-free unlocking. It also includes two SIM slots and a microSD card slot for adding up to 256GB of extra storage.

ZenFone Lite (L1) is available with Android Oreo® enhanced with the brand-new ASUS ZenUI 5.

ZenFone Lite (L1)  


  • Made-for-India: ZenFone Lite (L1) and ZenFone Max (M1) are developed for Indian market taking in to account Indian consumer preferences
  • Mobile performance: Octa-core Qualcomm Snapdragon 430 processor clubbed with Adreno 505 GPU.
  • More screen: 5.45″ Full View 18:9 display in a compact & pocket-friendly 5″ size offers an immersive cinema-like entertainment experience   
  • More fun: Convenient face unlock; F2.0 13MP rear camera with PDAF2; triple-slot SIM tray with dual SIM slots and a microSD card slot for up to 256GB expansion
  • More Power: ZenFone Max (M1) comes with 4000 mAh battery that lasts up to 2 days.

ZenFone Max (M1) – Whatte Powerhouse!

ZenFone Max (M1)

In line with the hallmark of the ZenFone Max Series ZenFone Max (M1) offers a class-leading high-capacity 4000mAh battery With its expansive 5.45” full view display, compact size, convenient face and finger print unlock and high capacity RAM and Storage, ZenFone Max (M1) offers a class-leading combination of features designed to encompass all life’s adventures. ZenFone Max (M1) has the stamina to go the distance, and lets users enjoy uninterrupted smartphone experience — all in a stylish metallic-finished design that’s ergonomic and comfortable to hold.


Max display

The 5.45-inch full-view HD+ (720 x 1440) display in ZenFone Max (M1) has an ultrawide 18:9 aspect ratio and ultrathin bezels that give ZenFone Max (M1) a high screen-to-body ratio. This allowed our engineers to craft an amazingly compact and ergonomic body that’s no larger than most standard 5-inch smartphones.

The greatly expanded viewing area makes viewing photos and watching widescreen videos incredibly immersive and when browsing the web there’s less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the screen.

The slim and elegant size, premium metallic finish and 2.5D-curved front edges of ZenFone Max (M1)  makes it exceptionally comfortable to hold, with significantly less bulk than a standard 5.5-inch phone. It’s available in two gorgeous colors to match the user’s style: Black and Gold.


  • ZenFone Lite (L1) will be available at an introductory price of ₹5999/-
  • ZenFone Max (M1) will be available at an introductory pricing of ₹7499/-



  • ZenFone Lite (L1)  : Complete Mobile Protection at the special price of ₹99
  • ZenFone Max (M1: Complete Mobile Protection at the special price of ₹99 and ‘No Cost EMI’ upto 6 months, starting at ₹1250 per month on both credit and debit cards of leading banks

*The special launch offer will be available for limited period.



Jio users recharging with ₹198 and ₹299 plans will get following leading offer.

  • ₹2200/- Cash Back (Instant credit of 44 vouchers of ₹50 each which can be redeemed upon subsequent recharges in MyJio App)
  • 50GB additional 4G data (5GB 4G additional data voucher per recharge for first 10 recharges)

For detailed offer terms and conditions visit


Please enter your comment!
Please enter your name here