Riding on a strong commitment to Health safety well being and zero tolerance to distracted driving, SaveLIFE Foundation and Vodafone IndiaLtd released a first of its kind study on the theme of “Safety in Mobility” in New Delhi, today.IMG_20170428_121323

The study reveals 94 per cent of people acknowledge using mobile phones during driving as being dangerous but 47 per cent of them admit to receiving calls while driving. The report titled, “Distracted Driving in India: A Study on Mobile Phone Usage, Pattern and Behaviour” was released by P Balaji, Director External Affairs, Regulatory & CSR, Vodafone India and Saji Cherian, Director Operations-SaveLIFE Foundation. The launch of the study was graced by Joint Secretary of the Ministry of Road Transport & Highways, Abhay Damle who also launched the Vodafone-SaveLIFE Foundation “Road Safe” mobile application.



This first of a kind study released in India is based on a survey conducted by international research agency Kantar Public covering 8 cities and a total of 1749 respondents covering four typologies of drivers: two-wheelers, three-wheelers, four-wheelers and truck/bus drivers.

34 percent of all respondents tend to apply sudden brakes when talking on the phone while driving, while 20 per cent of respondents admit to having had near-miss situations or having experienced road crash due to using mobile phones while driving. 96 per cent of people spoken to, tend to feel unsafe as passengers if the driver was using mobile phone while drivingIMG_20170428_113606


A short mass education public interest AV is being launched to alert citizens to ignore phone calls while driving, regardless of the situation or occasion, hashtag #OktoIgnore. The AV on hazards of distracted driving will be broadcast on TV, Cinema halls, out of home media and social media

Watch this video – Save life video

Exhorting Indians to follow model Road Safety Norms and set an example to the rest of the world, P. Balaji, Director- Regulatory, External Affairs, Regulatory & CSR, Vodafone India said, “At Vodafone, achieving the highest standards of Health, Safety and Wellbeing for employees, associates, customers, community and wider public at large has been and continues to be an absolute priority. From a CSR & Sustainability perspective too, We hope the findings of this first of its kind report will draw focus to the perils of ignoring Road Safety norms and help save lives by getting citizens to use the convenient mobile app. Vodafone is happy to have had SaveLIFE Foundation as our partner to come up with this invaluable study that we hope will alert citizens on hazards of distracted driving and help prevent road mishaps.”IMG_20170428_122114


The Vodafone-SaveLIFE Foundation “Road Safe” mobile application has been developed, under the ‘Safety in Mobility’ theme which has been working to improve Road Safety in India. A key feature in the app is promoting Distraction Free Driving (Android only) which will automatically disable calls/SMS/Push notifications for the driver when vehicle speed is above 10 km/hour. The Road Safe app also has Road Safety tips and information on Traffic fines and offences

To download the app simply send a sms “Road Safe” to 56677 or you can download it directly via play store.


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