True Balance, a Digital Wallet and Financial Services Platform has added India’s first operator agnostic end-to-end solution for checking post-paid balance and bill payments across multiple SIM cards in a single interface.
The app, which started as a Mobile Balance Management service for pre-paid users has crossed more than 100,000 daily transactions so far. The platform also rolled out its Mobile Wallet service earlier this year. With the new Postpaid Bill Payment option, mobile users can now check and pay their postpaid bills through the True Balance app using an easy graphical interface. The app currently supports postpaid payments for Airtel, Idea, and Vodafone and is looking to expand its support to Jio as well.
The service has Smart Alerts through which postpaid users can know their Data Consumption, Outstanding Amount and Bill Due Date with just a “Tap”. Additionally, users can also gain Cashback from both Recharge Membership and Promo Codes that True Balance is currently offering to both Prepaid and Postpaid users.
Speaking on the postpaid balance check and bill payment launch, Mr. Charlie Lee, CEO, True Balance said- “By launching Operator Agnostic Postpaid Balance Check and Bill Payment Feature, coupled with existing prepaid support, we aim to provide a one stop holistic service to all users. Apart from a simple and convenient way to track one’s outstanding and bill payment, users will also be entitled to the cashback offers which further make it an attractive proposition to postpaid users.”
The launch of postpaid balance check and recharge feature is expected to address customer needs for checking and paying postpaid / prepaid bills from a single interactive interface. This also forms the basis for providing wider services and paves the way for next revenue enhancing growth snippets.
Launched in 2014 by Balance Hero, the True Balance app has garnered more than 50 million downloads and has seen an exponential user growth in a short period of time thanks to its user-centered UI and attractive membership options. The app has also made tracking data usage more convenient where users don’t have to dial the USSD code on the dial pad physically.
About True Balance
True Balance, India’s leading balance and data management app is a blend of Korean and Indian workforce. The mobile application was launched in September 2014 by Mr. Charlie Lee, an alumnus of the University of Chicago. Lee came to India in 2002 and led the India business for Real Networks, being instrumental in launching the concept of hello tunes. He then ventured into launching True Balance in India to enable seamless mobile bill recharges; which has garnered more than 50 million downloads so far. The app supports all major telecom companies, including Jio.
Currently working for prepaid service users, True Balance covers 10 telecommunications network providers in over 22 circles of the country and was the first company to launch Jio Balance check and recharge.
In 2016, the app was selected in the App Starter Kit (collection of most used apps in the country) on the Play Store and has ranked No. 1 in the lifestyle app category.