In recent years, Meta has taken inspiration from its competitors to introduce similar features, some of which have become highly popular, while others have faded into obscurity. This trend continues as Meta brings its Telegram-inspired broadcast channels, previously seen on Instagram and WhatsApp, to Facebook and Facebook Messenger in the upcoming weeks. This feature will enable Facebook Page managers to connect with their followers on a more profound level.
A broadcast channel is essentially a “one-to-many” messaging tool that is ideally suited for public figures, celebrities, and online content creators looking to monetize their fan base, either directly or indirectly. In return, followers can experience a deeper connection with the content that matters most to them.
Anyone can join a broadcast channel to access exciting content such as polls, behind-the-scenes photos or videos, and voice notes for more authentic expression. The content available depends on the Page administrator’s preferences.
If you manage a Facebook Page and wish to create a broadcast channel, you can do so directly from your Page, provided you are in a market where broadcast channels are available. Otherwise, you can join a waitlist.
When the first message is sent in a broadcast channel, all Page followers will receive notifications and be invited to join the channel. Only the administrator can send messages, but followers can react and participate in polls.
Conversely, if you join a broadcast channel, you will receive notification updates for every new post. Fortunately, there is a mute function to control these notifications. It’s important to note that broadcast channels, as described by Meta, are “public and discoverable chat experiences,” even though they can be accessed through Facebook Messenger, where interactions are typically limited to friends.